LGMG Mining Customer Service Festival | Global Media Coverage

"Congratulations!" "Cool!" "Amazing!" "Good Job!" These were among the many comments and positive reactions received from audiences worldwide as the first Global Mining Customer Service Festival organized by LGMG, the manufacturer of the equipment distributed by our company, attracted widespread international attention.

Under the theme "Powering Green Mining, Serving the World," LGMG coordinated its domestic and international social media channels, industry media coverage and global distribution through PR Newswire. The campaign focused on service excellence and the 23-minute ultra-fast charging technology featured in its new-energy mining trucks.

To date, related content has generated more than 10 million views and 120,000 likes, demonstrating the international attention received by LGMG's technological developments, green mining initiatives and customer service activities.

International Industry Media Spotlight on China's Mining Innovation

During the festival, international mining and construction machinery media outlets published extensive coverage of LGMG's technological developments and service initiatives.

International mining publication International Mining covered the event and the ultra-fast charging technology for new-energy mining trucks through its official website and LinkedIn platform.

Construction Briefing, published by KHL, also released a feature focusing on the fast-charging achievements of LGMG electric mining trucks.

In addition, overseas media outlets including Bloomberg TV Mongolia and Eagle News reported on the event through television broadcasts and social media platforms, further expanding its international reach.

Through PR Newswire, LGMG also launched a multilingual global communications campaign, generating 859 publication records across ten languages: English, Russian, French, Spanish, Portuguese, Arabic, Thai, Vietnamese, Indonesian and Malay.

The campaign reached audiences across Asia, Europe, the Americas and the Middle East, further increasing the international visibility of the LGMG brand.

Global Social Media Channels Drive Growing Festival Engagement

From WeChat Official Accounts, WeChat Channels and Douyin to LinkedIn, Facebook, TikTok and YouTube, LGMG's domestic and international official social media channels worked together to promote the festival.

A total of 117 pieces of content were published during the event.

Among the highlights, a single Facebook post received more than 34,000 likes, while one YouTube video exceeded 1.9 million views.

From live demonstrations of ultra-fast charging technology for new-energy mining trucks to on-site visits showcasing integrated solar power, energy storage, charging, transportation and intelligent management solutions, photos, articles and short videos presented the event's activities, technological developments and service initiatives from multiple perspectives.

These materials enabled audiences worldwide to gain a more direct understanding of LGMG's products, technological developments and customer service approach.

In-Depth Coverage by Leading Chinese Media Further Expands Brand Reach

Leading Chinese media organizations and industry platforms also provided extensive coverage of the festival.

Xinhua News Agency's Xinhua Net reported on the event through its official website's energy channel and mobile application, with a single article receiving more than one million views.

Phoenix TV provided coverage through television and online platforms, further expanding public awareness of the event.

Meanwhile, industry media outlets including CCM Mining Equipment and Tie Jia published professional reports covering service practices, equipment applications and the electrification of mining operations, further increasing industry attention toward LGMG.

Coverage from authoritative media, television and online platforms, together with professional industry analysis, expanded both the reach and depth of the festival's communications, allowing LGMG's brand story to reach more potential customers and industry audiences.

Behind the Global Attention: Advanced Technology and Professional Service

The widespread attention received by the festival reflects the technological capabilities and service initiatives demonstrated by LGMG.

From ultra-fast charging technology that enables new-energy mining trucks to charge from 20% to 90% in just 23 minutes, to integrated energy solutions supporting mining electrification and the implementation of its Service Brand 2.0 strategy, LGMG presented practical applications and technological developments addressing the mining industry's demand for efficiency, sustainability and professional service.

The attention generated by the event is closely connected to the practical value of its products and services. For LGMG, the Global Mining Customer Service Festival is not only a platform for showcasing technological achievements, but also an opportunity to listen to customer needs, strengthen relationships and promote mutually beneficial cooperation.

From Ordos to international markets, LGMG continues to develop its mining equipment technologies, service capabilities and global business presence.

As a distributor of LGMG equipment, our company will continue to follow these developments and provide customers with suitable equipment options from the LGMG product range we distribute, together with relevant business support.